Creativity Augmented: An In-Depth Report on AI’s Impact on NYC’s Media & Ad Workforce

Overview

Generative AI is not an existential threat to NYC’s creative industries; it’s a powerful force for augmentation that must be strategically managed. This report provides a roadmap for this transformation, examining the shift in creative workflows from manual production to augmented creativity. We analyze the competing strategies of holding companies like IPG and Omnicom to provide a playbook for building the AI-forward agency of the future.

What’s Inside

• A detailed before-and-after look at how AI transforms the advertising campaign workflow.
• A deep dive into the evolving roles of the Copywriter, Art Director, and the new Prompt Engineer.
• Case studies on how Adobe GenStudio and Microsoft are being deployed by industry titans to augment creativity.
• An actionable 3-phase plan for restructuring your agency and managing the human transition.

Who It’s For

This report is essential for Advertising and Media Agency Executives, Creative Directors, Brand Managers, and HR leaders tasked with navigating the impact of generative AI on creative and marketing teams.